Affiliate Marketing is a performance-based marketing strategy where businesses reward third-party affiliates for driving traffic or sales to their products or services through the affiliate's marketing efforts. Affiliates can promote products through various methods such as blogs, social media, email marketing, and paid ads. They earn commissions based on the sales, leads, or clicks they generate.

Affiliate marketing offers an effective way for businesses to reach new customers without upfront costs, as they only pay for actual conversions. It’s also beneficial for affiliates as they can earn passive income by promoting products they believe in. However, for success in affiliate marketing, it is essential to have a solid marketing strategy, select relevant products, and create high-quality content that resonates with the audience.